Ignorance of blog design best practices can negatively impact the overall health of a website. 2.

As per HubSpot, B2B marketers consider blogs the third most crucial content asset. It attracts new traffic to the brand, educates all types of personas, and nurtures prospects into loyal customers. Blogging helps companies connect with their target audience and establish themselves as thought leaders in a niche.

But sharing tons of information in written format is not an easy task, especially when it comes to explaining step-by-step processes or complicated tips.

To create popular blog posts that inspire decisions, mere words are not enough. Brands should deliver a reading experience that gives the blog readers clarity of thought. Blog posts with great content can also fail to deliver if their overall layout is clumsy and riddled with inconsistent design.

Though it is hard to pinpoint the exact design strands that make blogging work for a brand, there are some common factors used by most successful blogs by brands. In this blog, I will discuss blog design best practices that add the needed texture to a blog post that enhances its impact.

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